Well – actually, not “Festival” as the drama starring Jung Yong Hwa and Park Shin Hye has changed its name to You’re Into Me.
What the hell?
To me, that just sounds like MBC is working hard to capitalize on You’re Beautiful, which the new title sounds similar to. Not in Korean per se, but definitely in English. I mean, I can no longer look at that title and not think of You’re Beautiful. Marketing accomplished.
OK – maybe I’m being a tad harsh, as the drama’s title came from a contest held from March 30th to April 10. After 400 entries, they chose this title. Meh. I like Festival, because 1) the sound reminds me of happy times and music and dancing all around; 2) the drama was said to have a “script […] as fresh as clear May sky,” according to its director Pyo Min Soo (Coffee House) and that “he would make a drama [where] “Youngsters fight prettily in a warm and happy campus” – where he got those cheesy lines from I don’t know, but “Festival” kind of suits this kind of drama, no? And 3) because with a drama like Festival, I feel like I can expect a drama that’s chaotic but happy – something that can also represent a student/adolescent from their high school to college years.
But that’s just me.
UPDATE: Perhaps a better translation of the title is You’ve Fallen for Me. Sounds a little more graceful than You’re Into Me, and it has that song connotation (as sPark* kindly pointed out), but in terms of titles – I really liked Festival! Maybe because it was short and easy to remember. But the song connotation is amazing – smart marketing and definitely hypes up the interest.
On to Lie to Me:
More pictures of Yoon Eun Hye shooting scenes for the drama! On other casting news, Danny Ahn (Chuno) will appear in the drama as Kang Ji Hwan‘s friend.